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Instability And Decentralization: Strategists On Marketing's New Risks And Rewards

Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a whole discipline of people to navigate uncertainty, grapple with the unexpected and prepare for the future: strategists. At a recent roundtable event with strategy experts from The Drum Network, we couldnโ€™t help but ask: whatโ€™s the one change on the horizon that marketers should be planning around?
Matthias Gray David Rogerson Niki Mcmorrough Adrian Langford Martyn Clarkson Sarah Fritz

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