Masterbrand Strategy News Today

As summer festival season heats up, IHG Hotels & Resorts is launching "The Festival Closet by IHG x Pickle*" a collaboration with Pickle, the premier peer-to-peer fashion rental marketplace. The new partnership allows guests to rent the most in-demand festival fashion for free, tapping into the trend of travelers choosing to experiment with bolder and more adventurous styles while on the go.

With the holiday season in full swing, the joy of reuniting with loved ones brings a lot of excitement and anticipation, but according to a new holiday travel survey by IHG Hotels & Resorts, it might also come with an unexpected need for additional rest.

Seven in 10 said they would need a separate vacation after the holiday break.

In the poll of 2,000 US holiday travelers, a third (34%) don’t count traveling home for the holidays as a true “vacation.”

Seven in 10 said they would need a separate vacation after the holiday break.

In the poll of 2,000 US holiday travelers, a third (34%) don’t count traveling home for the holidays as a true “vacation.”

Festival season continues to bring the heat following IHG Hotels & Resorts’ successful partnerships with some of this summer’s hottest music festivals, including The Governors Ball and Lollapalooza in the U.S., and most recently Wilderness in the U.K. IHG is making festival weekends unforgettable for IHG One Rewards members and festivalgoers alike, bringing exceptional care and unexpected memorable experiences.

ATLANTA, July 25, 2023 /PRNewswire/ -- IHG Hotels & Resorts is ready to Cut to the Feeling of this summers biggest music festival, bringing unforgettable experiences to IHG One Rewards

/PRNewswire/ -- IHG Hotels & Resorts is ready to Cut to the Feeling of this summers biggest music festival, bringing unforgettable experiences to IHG One...

/PRNewswire/ -- Festival season is back and bigger than ever. IHG Hotels & Resorts is ready to welcome guests traveling to see their favorite artists as the...