The organization’s vice-president of talent acquisition and total rewards discusses promoting careers to equity-deserving communities, a new menopause policy and the stability of joining a defined benefit pension plan. Q: What top challenges do you face in your role? A: One of the organization’s commitments to creating an equitable, diverse and inclusive culture is to […]
Match Marketing is a new business that offers full agency services to clients to create campaigns that match businesses to target audiences.Co-founder Eimear Mc.
Private equity firm Innovatus Capital buys ad agencies businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
Matt Winkelmeyer/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Analysts say a flood of private equity will reshape deal-making in the ad industry in 2021.
PE has been investing heavily in an industry formerly dominated by ad holding companies.
Some agency founders see PE ownership as attractive, but others value their independence.
For decades, ad industry M&A was dominated by big ad holding companies competing for the hottest agencies.
But consultancies like Accenture started buying agencies about a decade ago, and private equity firms have invested heavily in marketing over the past three to five years as digital ad spending grows.