How do you solve a problem like... a social media backlash?
By Sam Bradley-16 March 2021 08:00am Will paid moderation help brands escape online opprobrium? Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Last weeks flurry of International Women’s Day-themed comms saw mixed results for brands. Burger King in particular scored an own goal with a Twitter post that clumsily attempted to discuss gender discrimination in ...
Source: thedrum.com