Matt Bourn News Today

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

Articles written by Sebastian Munden

Articles written by Matt Bourn

Most people are yet to be won over by green messaging, says Alicia Upton of Media Bounty. With more regulation on the horizon, it's time to ensure your environmental pitch is just right.

Purpose without purpose is pointless. And consumers see through that fallacy. Leading industry figures explain how they’re trying to get it right – and where they’ve got it wrong.

Hires, Wins & Business 35 Add to collection Industry encouraged to make substantial gear-change in run-up to COP26 Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and the IPA, has announced its supporter base as it readies for a critical year in climate action. The list of supporters, all of which have made a contribution to help the UK advertising industry achieve ...

by Stephen Chapman A new campaign to promote a more inclusive and diverse advertising industry, has been created by Two Stories. The Lancaster-based brand consultancy and design studio developed and designed the campaign, to bring together influential brands, agencies and media owners to take part in the first industry-wide census. It was briefed by UK advertising body, the Advertising Association - following work with joint collaborator Channel 4 4Sales - to create a brand for the All In censu...