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May 2, 2023
Automation is a net positive. Save time by knowing when and where to use automation in PPC, depending on your budget and conversion data.
March 22, 2023
Not getting any traffic for your new ad group or campaign? Here are 5 possible reasons why, according to Navah Hopkins.
January 25, 2022
Google is sending mixed messages about the longevity of tCPA. Determining the value of your conversions now can lead to smarter Google Ads bidding, and if tCPA does go away, you won't find yourself scrambling for a strategy.