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New deal will 'supercharge ITVX' says Kevin Lygo New deal will 'supercharge ITVX' says Kevin Lygo

ITV and Pact have today announced a pivotal new terms of trade deal fit for the streaming era. The new terms put audiences front and centre, ensuring they can view their favourite ITV shows whenever and wherever they want, whilst also ensuring that the UK’s independent producers continue to thrive. Kevin Lygo, Managing Director, Media
United Kingdom Max Rumney Kevin Lygo Business Affairs Managing Director

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