Maxime Caffon News Today

Dispensing and packaging supplier Aptar Beauty has acquired France’s iD Scent, an expert in paper fragrance sampling solutions. The operation strengthens Aptar’s fragrance sampling portfolio with plastic-free solutions. The specialist in perfume discovery through paper-based solutions is joining Aptar Beauty. The global solutions provider for beauty brands has acquired the company founded in 2004 by Michel Caffon in Lyon, France. iD Scent will further strengthen and expand Aptar’s port...

On November 4th, 140 perfumery professionals (brands and partners) met to take stock of the perfume market. Here is a non-exhaustive review of the most salient themes of this dense and forward-looking day. Setting the tone for the day, Philippe Ughetto, representing Fragrance Foundation France, stressed in his opening speech that innovation should from now on make sense for consumers as well as for the planet. Mathilde Lion, Director, Global Client Development of the NPD Group, then drew...

iD Scent creates eco-friendly and long-lasting perfume sampling solutions Baptiste Le Guay, Vincent Gallon 4 July 2021 Share: To renew the discovery of perfume, iD Scent has developed Scentdow and Scentpad, a new generation of scent cards entirely made of paper and combining eco-friendliness, aesthetics and long lasting for versatile communication. The fragrance discovery specialist is innovating with two eco-responsible and versatile solutions for high-end perfume sampling. Scentdow and...