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August 22, 2023
Google's newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
May 26, 2023
Eight proven strategies to help you get the most out of your Google Shopping ads campaigns, from targeting specific customer segments to using keywords.
January 17, 2023
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
February 10, 2021
Smart Bidding: Five ways machine learning improves PPC advertising Smart Bidding: Five ways machine learning improves PPC advertising Thanks to Google Ads machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot. Author Categories 30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available i...