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Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.

A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.

It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.

Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.

Paid search is considered a lower funnel tactic but today’s digital landscape changes that. Seven tips to plug it in throughout customer relationships.

From BMM keywords to FLoC to RSAs, PPC professionals dealt with a lot of change in 2021. Here's a summary of the most impactful developments that shaped PPC in 2021.

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. George Nguyen on April 20, 2021 at 11:00 am More The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google ...

When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.

Smart Bidding: Five ways machine learning improves PPC advertising Smart Bidding: Five ways machine learning improves PPC advertising Thanks to Google Ads machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot. Author Categories 30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available i...