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Why Cannes 2022 Is A Shining Moment For B2B's Creative Journey

Business-to-business marketing has come a long way in recent years, and the category’s most creative campaigns deserve their moment of recognition on the global stage, according to Chief Marketing Officer of software marketplace G2, Amanda Malko. That 'richly deserved' moment, Malko says, is coming to Cannes Lions this year.
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