May Barber News Today

She was sentenced to six years and two months in 2021 after she sent a 15-year-old boy, who was one of her students, explicit pictures before having sex with him in a field.

Over the last decade, there has been a sharp rise in environmental claims from products. Sustainable sourcing along with no artificial ingredients were identified as the leading claims in the packaged food, beauty and personal care sectors, according to a Euromonitor report last November. This is not surprising. Today, consumers have greater expectations from brands. They care

Undoubtedly, companies are increasingly scrutinized by their stakeholders for their detrimental environmental and social impact, which explains the proliferation of companies filing reports on sustainability. According to the KPMG Survey of Sustainability Reporting 2020, 80 percent of companies worldwide report on sustainability. But finding the right metrics to measure can be

Business Leaders realize the environment is a key risk to the long-term health of their companies. According to the World Economic Forum’s latest Global Risks Report in January, the top three worldwide risks identified by company bosses over the next ten years are environment-related — climate action failure, extreme weather and biodiversity loss. The urge to resurrect

Many companies struggle to retain staff and so are unable to grow and yield returns on investment in their teams — but many conscious brands face the opposite: too much retention. Commitment to social and environmental issues can positively impact an organization, from startups to listed companies, to attract and retain talent. The alignment with companies with a purpose is

May Barber is a LEED Green Associate Architect and brand management adviser focused on building brands with purpose. Mourad Ben Ayed is a seasoned adviser in finance and strategy focused on purpose-driven businesses and an educator at the American University in Sharjah.

When entrepreneurs pitch their company idea to investors, it’s often said that a defining 60-second moment will separate success from failure. While those behind startups place a lot of thought into their pitches, making sure they cover keywords that investors like to hear, such as product-market fit and scalability, a rising number of investors want to hear more about the