Measurement Partner Program News Today

Aiming to allow advertisers to improve operational efficiency and devote more time and resources to campaign strategy and performance, digital media measurement...

Streaming platform Roku today announced that it is expanding its ad measurement offerings by integrating media mix modeling (MMM). By doing so, the company says it aims to make it “easier for brands to measure outcomes,” per a statement shared with The Drum.

Roku debuts a 15-minute weekly series that recommends what to watch next Roku is expanding its programming for its free content hub, The Roku Channel, with today’s launch of its own weekly entertainment program called “Roku Recommends.” The 15-minute show will leverage Roku’s data to highlight the Top 5 titles for viewers to stream that week. While not exactly “original programming” the way that Roku’s recent additions of its acquired Quibi content is, the series will run only on ...