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March 15, 2023
Order intake increases to € 2,904.2 million Sales revenues grow to € 2,365.7 million ... | March 15, 2023
January 5, 2022
Creative has the largest influence on sales uplift in a campaign but what drives effective creative is one of the least understood areas in marketing. With the volume of content marketing creative increasing dramatically year-on-year (with shorter content lifecycles), a lack of sufficient creative data is leading to reduced investment in creative best practice, resulting in content erosion and brand dilution.
December 14, 2021
Creative has the largest influence on sales uplift in a campaign but what drives effective creative is one of the least understood areas in marketing. With the volume of content marketing creative increasing dramatically year-on-year (with shorter content lifecycles), a lack of sufficient creative data is leading to reduced investment in creative best practice, resulting in content erosion and brand dilution.