Page 15 - Media Optimisation News Today

Chief client officer, Ipsos Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 years’ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours. Kathy has held the Australian Market and Social Research Society’s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quant...

CEO, ADMA Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Mark...

Co-founder, Hardhat Dan Monheit is cofounder of award-winning Hardhat, Australias foremost creative agency built around Behavioural Economics. Dan consults to many of the countrys largest brands, and has been invited to present on the topic at leading global events including SXSW in Austin Texas. His Bad Decisions podcast regularly features in the top podcast charts and draws listeners from over 90 countries. His Behavioural Economics book, “Terrible Advice for Excellent Marketers” ...

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

BY Amaury Treguer ON 15 December 2020      6 min read As we close out one of the most tumultuous years in recent history, Amaury Tréguer is back to predict what five things will most impact social media in 2021. It’s that time of year again – time to predict what the future holds for the next 12 months. For the past six years, Marketing Mag has been giving me the opportunity to play with my crystal ball and I’m as enthusiastic as ever about the trends of our ever-evolving industry...