Moxy Hotels, part of Marriott Bonvoy’s portfolio of 30 brands, is encouraging guests to virtually experience a stay in one of their many properties. As part of ‘Moxy Universe, Play Beyond’ produced by MediaMonks China, travellers can create and customise their avatars prior to checking in, choosing from 122 features and 344 designs that depict different skin colours, hairstyles, body shapes, props and other features with over a billion possible unique avatar combinations. These posters can then be generated and shared on social media. Then, when travellers arrive at Moxy Bar, a complimentary cocktail is said to await them. Upon scanning an AR marker placed at the bar counter, guests will get an animated welcome message, which apparently, is just the beginning to the exciting mixed reality experiences during their stay. These AR markers will be set up in the gym and other key places in the hotel to unveil the interactive experience with the avatars that they create. Each of these
How Crocs China s immersive booth led to a 32% conversion to store shoppers Details
Crocs and MediaMonks China have created an interactive and playful physical installation at Taikoo Hui Shanghai to promote the “Crocs for Yang Mi” collection with Crocs global brand ambassador Yang Mi - one of China’s most coveted celebrities - tapping into her enormous fanbase. According to the brand, the creative idea was inspired from Yang Mi’s personal style that a person is multi-faceted, and as such, urged consumers to “Come as you are”. The Yang Mi “Sweet & Cool Style” is the campaign’s main tone of voice.