How Crocs China s immersive booth led to a 32% conversion to store shoppers Details
Crocs and MediaMonks China have created an interactive and playful physical installation at Taikoo Hui Shanghai to promote the “Crocs for Yang Mi” collection with Crocs global brand ambassador Yang Mi - one of China’s most coveted celebrities - tapping into her enormous fanbase. According to the brand, the creative idea was inspired from Yang Mi’s personal style that a person is multi-faceted, and as such, urged consumers to “Come as you are”. The Yang Mi “Sweet & Cool Style” is the campaign’s main tone of voice.