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LinkedIn has transformed for me into an educational environment, shifting away from having been a B2B marketing and announcement environment. 

Business publications and ad trades are full of stories these days on Netflix's intention to create a lower cost, advertising-supported streaming service.

Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It's a reminder that ads can be cultural cornerstones from time to time and change the way people behave.

Apple is now going to ask users if they consent to being tracked/Alex Kalinin/Unsplash In case you haven’t figured it out yet, cookies are going away. You can call it a ‘universal ID’, ‘mobile ad ID’, a ‘cohort-targeted delivery mechanism’ or any other made-up name, but a cookie by any other name is still simply a cookie.  The ad industry is going on a diet forced upon us by an oligopoly of internet companies who clearly do not want to work together going forward. What does th...

One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way.

Sales and marketing are like siblings. They need and love each other, but they get on each other's nerves and are naturally quite competitive with one another.

The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of salt knows that emotion drives decisions.

In today's marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.

Customer experiences are an ever-changing beast. They will ebb and flow with society, and society is less engaged than it used to be. When we get through this pandemic, will we revert back 100%?