The first president ial campaign as a during the 1952 contests to between 20 eisenhower and adelaide season. President campaigned has been important ever since. Heres a look. You like now is the time for all good americans like bob. Like, bob. Im so glad were friends again bob. Yes ike, we agree on everything. Lets never separate gate separate gate again bob. Never again ike. Ike, bob. Like, bob. Well i can bob really live happily ever after . Is the white house making up for both of them . Stay tuned for a musical interlude. So joint production of American History on cspan 3 and cspans washington journal. Will be joined by Professor Robert mcmahon, and louis is in a State University daisy petals and mushroom clouds. Take a look these 90 minutes at the history of tv political advertising. Professor mitt thanks for joining us here. Thank you good for being with. You weaves start with 1950. Too so that was the first year that tv was used it is a medium for television ads. Television had
Tv, Purdue University professor Kathryn Brownell teaching a class about political advertising, in the 19 fifties. Highlighting the eisenhower president ial campaigns, she compared radio and early tv ads, and discusses what make them successful. Nothing perhaps captures the popular memory of the 19 fifties, like the slogan i like ike. This idea, this been that so many people wore around the campaign of 1952, and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 19 fifties as this era of prosperity, where america was a world leader, and the American People were happy in suburban homes, with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And, its a political construction. The 19 fifties, in fact, were a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal, that imposed gender hierarchies and mandated heterosexuality in
Next, on lectures in history, Purdue University professor Kathryn Brownell teaches a class about political advertising in the 1950s, highlighting Dwight Eisenhowers president ial campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And its a political construction. The 1950s in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal tha
Hearing. Futures this morning look like this, markets fractionally moving this morning, they are in the red on fears of a new coronavirus wave. Dow industrials down 17, nasdaq down 23 and s p 500 not too far from where it closed yesterday, down just about 2 points. Despite positive talks on a new round of stimulus. It is he departure from yesterday, markets were boosted by energy, technology and financials. This morning, we are seeing reversal after four weeks straight of losses, the dow industrials yesterday were up 410 points, nasdaq up 203 and s p higher by 53. California wildfires turned deadly as more than 50,000 people are forced to evacuate their homes and wine country has been ravaged by the flames. We will take you there live. And hitting the brakes, the epa questions californias new plan to ban gas powered cars by 2035. Why it may not be legal at all. Plus, a skeleton of fun, this gigantic halloween decoration making the buzz this morning. Wait until you hear the price tag. M
Grounds. Nikei down. 4 . The japanese yen hold steady against the u. S. Dollar. Industrial production beating estimates. The asx 200 down 1. 5 as the aussie dollar continues to strengthen against the u. S. Dollar. Quarter end demand from iwiorters as well, and k stocks reversing yesterdays losses. Holding steady after falling for the lowest level in a week. Steady ahead of the first u. S. Debate. Continues to lose ground after a touched the lowest level in almost two weeks. We are seeing the offshore yuan holding steady. We might see some china bashing in that debate. That is it from daybreak asia. Coveragemarkets returns at 11 a. M. Hong kong. This is bloomberg. From bloomberg headquarters to our tv and Radio Audiences, i am david westin. Welcome to a special edition of balance of power, coverage of the first president ial debate. President donald trump and joe biden will share a stage for the first time tonight in cleveland as they debate each other at a campus shared by case western