Menu Quiz News Today

How to organize the menu, how to put it together so it is easy to make a choice. >> reporter: in other words, he is a master mind of maximizing profits to menu engineering. today he is giving us the inside scoop. first tip, pay attention to the descriptions. menu quiz. would you be more likely to order red beans and rice, or, grandmas cajun red beans and rice? >> of course, we want grandmas red beans and rice because its got more to it. >> reporter: lets talk about prices. he says customers spen...