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Obama care, a lot of people pulling in their pursestrings and when were in a choppy recovery companies dont want to spends much on risky toys, thats why we dont have any must haves. we dont have the tickle me elmo or a cabbage patch kid and when that is true people dont want to spend as much on toys. >> merchandise something a big deal. this year we dont have a childs movie necessarily that also has come up with the must have toy. >> no, thats right. that makes a big difference? >> yeah, because...