Messaging Environment News Today

Will enup airing probably over half the ads we see in the presidential election. >> romney and baen capitals investment was to make money. >> the outside groups are pro-obama super pac that spent $will million to air his indictment of romneys record at bain capital. >> he promised change but it changed for worse. >> american crossroads the conservative super pac that spent $10 million to run this anti-obama ad. the group sudden clout is attributed to the supreme court 2010 decision in citizens u...

It smartly. how did they respond to that, that criticism? >> well, mii mean, the criticis is the white house -- the most recurring is this is an impossible messaging environment. the message in the campaign which was brilliantly effective, change you can believe in is different and challenging in a governing environment. theyre very different. david axelrod oversees the message, which is how you disstill for the american people what a president is going to do, what his vision is and so forth. ob...