Michael Eatson News Today

‘They were driving so fast, that on my dashcam it’s just a black streak’

This family-run business continues to raise the bar for sales, service and community support. Peterborough Volkswagen has been in operation since 1969.

At the start of winter, they were focusing on snowbirds, a group now here when they’re usually not. Winter tires were a great supplement to business-as-usual, but now, Eatson has had to dig a little deeper into his tool kit for answers. To keep his staff working – he’s laid off no salespeople – he’s gone old-school. “We’re re-engaging with customers the old-fashioned way. Digging out boxes of actual files, reconnecting, touching base. It’s familiar ground for the older crew, and...