Michael Golderman News Today

New package redesign for salad blends Value-added salad brand Fresh Express® has contemporized its brand with new packaging design for its Garden, Premium Garden, Crunchy and Tender Leaf salad blends. The new design, which features revised artwork and graphics, aims to increase consumer appeal and purchase interest, and in independent qualitative and quantitative research, 86 percent of consumers said the updated look felt “fresh.” The new packaging – which includes elements such as a la...