Guideline Expands Executive Leadership Team
/PRNewswire/ -- Guideline (formerly PC Dreamscape), a portfolio company of the private equity firm GTCR, announced the expansion of its executive leadership...
Source: prnewswire.com
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UK Ad Spend declined -2% in the first five months of 2023, with Digital growing +6% and Linear TV dropping -16%
/PRNewswire/ -- The UK ad market dropped -2% in 2023 YTD (January to May), an improvement from the trends seen in 2H 2022, when the market declined -4% YoY....
Source: prnewswire.com
Dreamscape Enters Into Agreement with Mediaocean for Lumina Global Media Planning Tool
/PRNewswire/ -- PC Dreamscape, Inc. ("Dreamscape"), a portfolio company of the private equity firm GTCR, announced today it has entered into an agreement to...
Source: prnewswire.com
Dreamscape to Acquire Lumina
Following the agreement with Mediaocean to buy the Lumina media planning tool, the company is rebranding as Guideline
Source: tvtechnology.com
Dreamscape Expands Executive Leadership Team
New appointments will help fuel continued business momentum following acquisitions of Standard Media Index and SQADNEW YORK, Oct. 13, 2022 /PRNews...
Source: businessinsider.com
SMI acquired by PE firm as advertisers demand data-driven insights
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Source: marketingdive.com
SMI becomes acquisition two for martech veteran-backed private equity company
Australian founded Standard Media Index is acquired by GTCR's Dreamscape portfolio company
Source: cmo.com.au
GTCR and Dreamscape Announce Strategic Investment in Standard Media Index
Leaders Strategy™ Investment will Drive Innovation and Enhanced Capabilities for Leading Advertising Intelligence PlatformCHICAGO, June 2, 2022 /P...
Source: businessinsider.com
GTCR's Dreamscape Acquires Ad Data Firm SMI
The deal is part of Dreamscape’s plans to build a leading marketing technology business by acquiring companies and assets
Source: tvtechnology.com
GTCR and Dreamscape Announce Strategic Investment in SQAD
/PRNewswire/ -- GTCR, a leading private equity firm founded in 1980, announced today that it has made a strategic investment in SQAD LLC ("SQAD"), the...
Source: prnewswire.com