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Why social media influencers give fashion the hard sell in China, not West

Scroll through an American or European fashion brand’s social media and if anything it will be too busy, bombarding followers with new collections, campaign shots, images of celebrities and quotes from the designers. Try bringing that approach to China though, and retailers won’t last long. “In Europe or the US, about 25 to 40 per cent of a brand’s social...
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The marketplace - E-commerce profits may become harder to make | Special report

T HE E-COMMERCE company that retailers talk about most these days is neither Amazon, the American juggernaut, nor Alibaba, China’s biggest. It is Pinduoduo ( PDD), a Chinese firm that started in 2015 as an online food supplier, but whose success has driven its market value above $200bn. Last year it was China’s fastest-growing internet stock, rising by 330%. Listen to this story Enjoy more audio and podcasts oniOSorAndroid. PDD attracts attention for two reasons. One is its business model....
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