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AMCS turns endangered shark study into media activation via Innocean Australia to highlight 'What's under the batter matters' – Campaign Brief

Innocean Australia and the Australian Marine Conservation Society (AMCS) have launched a media activation to highlight a recent study that found Aussies were unknowingly eating endangered shark in their takeaway ‘fish and chips’.
Bondi Beach New South Wales Sarah Gardan Dave Anlezark Michael Macgregor Ben Shewry

The Australian Marine Conservation Society launches the 'national anthem of the ocean' with John Williamson in new campaign via Innocean – Campaign Brief

The Australian Marine Conservation Society (ACMS) and Innocean have launched the “Voice of the Sea”, an ongoing platform and campaign to empower future generations to protect our oceans. The song has been created and released in time for schools across Australia to pick up and perform at their end o
New South Wales Sarah Gardan Martin Hong Michael Macgregor Eliza Millett Jessica Walker

Fck The Cupcakes unites organisations to launch initiative that empowers men to 'be the change'

Fck The Cupcakes (FTC), an industry movement established last year to help address gender inequality, is launching its first major campaign, ‘Be the Change’, an initiative motivating men to help women drive change. FTC, led by Innocean Australia CEO, Jasmin Bedir, and a team within the agency,
New Zealand James Winchester Michael Macgregor Jacque Kennedy Scott Walker Anna Fawcett

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No Ugly Hydrate puts ingredients front and centre in new campaign via Innocean

No Ugly wellness tonics are a range of functional health drinks, scientifically formulated in New Zealand, that help you ‘get back to gorgeous’. In its second campaign for the company, Innocean Australia is asking people to drink the ingredients, not just the brand, for the No Ugly Hydrate variant.
New Zealand V Wassim Kanaan Kristin Freeland Michael Macgregor Bryan Bernal Guilherme Carvalho

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