Media agencies say Netflix's ad-supported tier is working for them
The opportunity to associate brands with premium content.
Source: adnews.com.au
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Industry-first measurement study connects digital OOH to online traffic performance
Vistar Media, a leading global provider of programmatic technology for digital signage and global media and advertising agency UM, today announced the results of an ANZ industry-first study that sought to understand the customer journey from traditional and programmatic out-of-home (OOH) advertising
Source: campaignbrief.com