Michael Moszynski News Today

Michael Moszynski, CEO of London Advertising, pens a heartfelt tribute to his dear friend Charles Brian-Boys—the long-standing Hong Kong ad legend who has passed away unexpectedly at age 62.

SIR – I come from a family of hard-working, tax-paying middle-England Conservatives.

As part of The Drum Show’s ongoing look at the information war in and around Ukraine, this week we discuss how creativity can be both weaponized and a force for good in times of conflict.

The campaign was developed by London Advertising and is the first work for the network, which has been struggling for viewers and faced advertiser boycotts.

We consider the week’s account wins, starting with conservative news channel GB News’s brief for London Advertising.

/PRNewswire/ -- VIVA Investment Partners AG announces its 12th Annual Follow The Entrepreneur (FTE) Investor Summit – FTE Mykonos 2021 – at the Royal Myconian...

ZURICH and ATHENS, Greece, Sept. 17, 2021 /PRNewswire/ -- VIVA Investment Partners AG announces its 12th Annual Follow The Entrepreneur (FTE) Investor Summit - FTE Mykonos 2021 - at the Royal

Will the GB News channel be a hit with advertisers? The new TV channels CEO tells Campaign why GB News will be different amid a pre-emptive advertiser boycott campaign. But how much will it actually appeal to brands in the first place? by Omar Oakes Sign in to continue Free email bulletins

on Jan. 15, 2021 - 3:20 PMComment One of the phrases that agencies tend to use when it comes to marketing their shops is: “the cobbler’s children have no shoes.” The gist is pretty simple. Agencies are so laser-focused on helping their clients that marketing their wares often gets lost in the shuffle. And, let’s be honest, one of the most challenging things is marketing something you’re so close to. Ironically, this is why brands hire agencies in the first place—to get an outside pe...

By John Glenday-12 January 2021 10:26am Marketing agencies drive down fees in a bid to win work Around 30 UK marketing agencies have pledged to take part in a Save 2021 Sale, cutting their fees and campaigning collectively in a bid to win new work and revive the economy. Participating agencies have signed up to offer a 33% discount off their first three months work. They say the move is designed to encourage clients to prepare now for the return to normal trading when vaccinatio...