Page 11 - Micro Targeting News Today

Chris, obamacare aried thcarrie state in 08. why did the clinton campaign feels that president obama can help now. >> reporter: the smallest margin of defeat in 2012. they know who his voter is. if there is one thing the obama campaign can put in practice is micro targeting. know who those voters are and in a city like this and a region like this, they have the democratic support. they want to get those numbers. they also know that there are two parts of this. they never believe that the black v...

Unseemingly in the eyes of many people. -- this is the point that the trump folks want to be making on the course of this day, they want to be on offense and focusing on the problems that hillary clinton has and her as a rule herbvulnerabilities. hes going to focus in suburbans and rural areas and the suburbs outside of toledo and theyll go to northeast ohio. thats an area that 2012, mitt romney, was running. he needs to be deep red and energized voter there. at the end of the day, that is calcu...

I can tell you right now and donald wont like this, if the election is held today its even money between donald trump and ben carson in iowa. i cant say anybody else would be close to donald trump. you look at carsons organization. iowa right now, history, ben carson has a great chance. they are doing stuff on the ground, doing stuff with micro targeting. got more contributors. you look at the fundamentals of blocking and tackling of politics. its hard to find anybody in the republican party tha...

Here is that the conversation started about what the president needs to do next and he has -- they have the white house has relieved some information in terms of what he is going to address, in terms of how to help the long-term unemployed and jobs. we found ourselves talking about obamacare which i dont think he is highlighting in the union. it is his promise. those who believe in it, really believe in it and down the road, i think it will be a winner. >> you could say that about those that bel...

Social network which turned out to be much more effective than even the old style of micro targeting where you would just reach out to people blindly that you thought probably would be your voters. >> i guess its a question of the way they got the list. as you say, micro targeting. instead of throwing a bunch of stuff against the wall and seeing what stuck, they went in and identified which is an amazing thing, think of the size of the country, identified every person who might vote for presiden...

President had empathy on the side but is it really about having a good message and having perhaps the greatest get out the vote effort in the history of politics? is that really what happened here? >> i think what were going to find and may find out theres actually less get out the vote this time than there was in the last ele so far. looks like they fall short of last time. i think what the obama campaign has done so -- i would say revolutionary but built on a lot of things that came before it ...

Years ago, they believe republicans will show up in greater numbers on election day and close that gap. you have both sides going into the home stretch, energized and optimistic about ohio. the personal contact, the door-knocking, the micro-targeting of vote rez, unlike anything seen in a previous campaign. the goal, to get out the vote. make sure no one from your base stays home or fails to cast a ballot on election day. there is the effort to persuade the handful of undecided voters. >> we are...

My, mike, were you finding out their? reporter: different names have been applied in the past. you heard soccer moms. you heard the title waitress moms. one thing is certain is that micro- targeting has been such an important part of the campaign. womens voices are being heard, and nowhere more so than ohio. 65% of voters are women. no voter is more sought after than the female ohio swing voter. >> did you ever think you would end up a special? >> no, not at all. the campaigns are coming at it f...

The like lie hood that you are a gun owner. the campaign can make sure when theyre talking about gun rights theyre sending it to people they think own a gun. >> reporter: not sending the same message to a person that does not own a gun. it is called micro targeting, says sasha eisenberg, the author of a new book, called "the victory lap." >> you can have theoretically a different conversation with every person on the block. >> reporter: to do that they have to figure out who you are and what is ...

Turnout in the base. i think thats what the faith and freedom coalition is trying do. they will try to increase the turnout of the base. i think thats where they are going with that. >> how much do -- i know you missed part of the conversation but we were talking here about outside groups, unions, putting in -- millions of phone calls. ralph reid, faith and freedom coalition, saying they are going to contact 17 million people. and how important are these outside dprups when we are looking at the...