Page 12 - Micro Targeting News Today

Convincing. first they ob success about convincing you. >> presidential politics is target the people who are with you at the beginning and leave them alone so you need to get them to vote. target those who are going to be against you dont stir them up. focus everything on those who may persuade you. >> that may be 10 percent of the people. >> used to be 20 percent. now it is down to 10 percent. art of finding that 10 percent is going to be key to all of this. >> no one did that better than karl...

Chronny capitalist. dissidents in message. romney campaign, they hear the focus groups and they have the suburban housewife outside of columbus who may have voted for president obama. doesnt want to regret her vote. micro targeting. sending the pitch to the voters. that is the opposite of what they need to do. we saw a softer message from the romney campaign in that ad. we saw a softer romney on the stump. i would do precisely the opposite. go bigger, bolder, make your case. on the bail-out ques...

Know, is it, you know, how is each campaign using the data, which is to say, is it folk -- we mentioned earlier, folks going to the rallies, buying habits, spending habits, demographic profiles, give us insight into terms of the data being used. >> this what is people call generically micro targeting, statistical modelling item to predict behave at the video level and sort of useful analogy to credit scores. these are basically credit scores for politics. so in the same way that financial instit...

Of the campaigns is that this isnt being done for all voters in the united states. this micro targeting, its not even being done for all voters in battleground states, its being done with a special -- with special intensity on voters in particular counties, say, you know, roanoke, virginia. >> right. >> thats not a county. thats a city. but you get the point. you know, particular places where this election will be determined. so they can almost beam in on critical zip codes and then figure out h...

Incredible. each night, you have never seen speakers captivate an arena like that as we saw every single night with the speakers. it was really quite incredible. the the thing were not talking about, too, is also voter registration. the convention is a great tool to be registering voters. i think what youll see though, more important than the bounce in the polls, will be the eternal look that the campaigns do and their micro targeting, so where theyre traveling tells you where they know they nee...

>> national poll, where is that percentage? >> where is that percentage? who knows. but right now, youre talking, each campaign has to target about 4% and a small number of states. so were really going microscopically picking up voters dozen here or dozen there. >> its not just states. this is a different election. this slivers of demographics in those states. it is not just the states. not just the -- how the classic white suburban -- housewife, middle class from ohio. bits of the hispanic comm...

cheering this decision as a bold move by romney that will help energize the base and show voters that romney is really serious about economic change. the two men will appear together for the first time as running mates in norfolk, virginia with the "uss wisconsin." the old battleship as a backdrop. then they will begin a bus tour that will take them toward the republican national convention in tampa. that begins in about three weeks. well bring you mitt romneys announcement live. were ...

You have a split in the vote. you have the latino vote. >> the county, but its not like -- its not an identifying -- its not like the entire population of the counties have one view. >> right. its never going to swing one way. it will always be tight. >> go ahead. >> this is part of why campaigns do micro targeting. >> right. >> and as they look at the pathways to 270 -- voters county

Days. and among those who have changed their minds about the president and mitt romney because of the ads, president obama has an overwhelming advantage. 76% now support him. 16% now support mitt romney. the president also holds a narrow lead among all swing state voters in that poll. he leads romney 47% to 45%. susan page is the chief for u.s. today. and chris cillizza is the author of the new book, the gospel according to the fix, an insiders guide to a less than holy world of politic. susan, ...

Days and among those who have changed their minds about the president and mitt romney because of the ads, president obama has an overwhelming advantage. 76% now support him. 16% now support mitt romney. the president also holds a narrow lead among all swing state voters in that poll. he leads romney 47 to 45%. susan page is the washington bureau chief for "usa today." she wrote todays cover story and chris cillizza is the author of the new book, the gospel according to the fix, an insiders guide...