Page 7 - Micro Targeting News Today

What theyre trying to do is move people off those platforms, in my opinion, to conservative apps. if they can move this -- this partition happened in cable news. we saw people move their audiences to different information outlets. if they can do that, it is a way to bypass these social media platforms when it comes to campaign time and you can hone your message. >> that feels like a bad world. im concerned about how people choose cable tv based on their politics. is there a way to avoid it? mayb...

Of a lot of people who werent sure about who they liked in the campaign. and that was incredibly effective. and obviously, if you create hermetically sealed, you wont be able to do thats as effectively. the problem i had with yesterdays hearing was it focused entirely on foreign actors behaving badly. and i think we were ignoring the almost certain bad acting thats going to come from domestic players in the 2018 midterms. using the russian play book, potentially even using the cambridge analytic...

Was, you know, an american element to the russian interference in our election. what do you know about pattens role at cambridge analytica, with the parent firm of cambridge analytica. thats something we know from your reporting but we didnt see anything about it explicitly in the charging documents today. >> right. there are two things are really interesting about the parent company of cambridge analytica. in 2014 he started working in oregon for the parent company scl and he was focusing on mi...

What do you know about pattens role at cambridge analytica, with the parent firm of cambridge analytica. thats something we know from your reporting but we didnt see anything about it explicitly in the charging documents today. >> right. there are two things are really interesting about the parent company of cambridge analytica. in 2014 he started working in oregon for the parent company scl and he was focusing on micro targeting which we know is a big part of trump campaigns data operation in 2...

Case actually proven in court. the key thing i think for people to remember is that while we certainly should be concerned, about the russians engaging in this kind of activity, with each year you and the kgb have done is no different than what they did throughout the entire cold war. engaging in disinformation campaigns. >> it is different now do think because we have social media, emails and a whole lot more ways to get directly to people which is what they did which they really did micro-targ...

Think youve got right. theres a group called demand justice thats now before the pick has been put out pledged $5 million to go after swing state democrats and/or go after swing republicans, namely collins and her coul murkowski e supreme court pick. is there money on the side to support senators to support the presidents pick? >> i think theres enough money to communicate with the folks that agree with the republican agenda, who agree with the president. the economics of campaigning have change...

Ultimately you had james comey say i think it is a close call whether what he did is obstruction of justice. giuliani just gave a new ration rationale which i think ramps it up. is it fair to say that the obstruction case gets stronger if the conspiracy case is as strong when mueller presents it? >> no question about it. this is not about the cover-up of its about the crime. and you have got several possible conspiracies that are likely to be charged. one relates to the crime committed against t...

Wanted to do in the united states, manipulate public opinion. >> reporter: so bannon created scls american arm, cambridge analytica, with $15 million from conservative donor robert mercer and his daughter, rebecca. wylie says using data gathered from a facebook app, cambridge analytica targeted specific groups of people to try to influence them and push them to the right. >> it wouldnt always look like a campaign ad or wouldnt always say im candidate so and so and i approve this message. youre n...

What you are seeing is content that has been created and targeted at you had to make you perceive an issue differently. >> reporter: the company worked on the 2014 midterms, but amidst all the data analytics, the questionable use of psycho analysis, the micro targeting that the technology allowed, bannons real goal was always much bigger than that according to wiley. >> he wanted to change peoples perceptions of what was happening in america to make them more open to an alt-right vision. >> repo...

You are not necessarily aware that what you are seeing is content that has been created and targeted at you to make you perceive an issue differently. >> reporter: the company worked on the 2014 midterms. the questionable use of psycho analysis, the micro targeting of the technology allowed. bannons goal was bigger than that according to wylie. >> he wanted to change peoples perspective. >> reporter: part of that was developing and testing messages. imagery of walls, deep state, increasing paran...