Page 8 - Micro Targeting News Today

Political essentially campaign propaganda that was coming out. whats going to be really interesting is this mostly seemed to have started with cambridge analytica and with bannon and cruz. if you remember ted cruz, that was more the angle, the mercers initially backing, that goes back to the primaries. what were going to find out is this sort of data harvesting, i think this is where the social media companies are going to come into conflict. has been going on widespread. we look at this and we ...

Few months of the campaign he was pushing out a lot of facebook ads. they were relying on cambridge analytica to help them with the micro targeting of that. thats what cambridge analytica does. it kind of identifies the kinds of voters who might be vulnerable to persuasion. some might say manipulation. and thats where those efforts were directed. >> very quickly because were almost out of time here, i dont want you to scoop your own reports, but our american viewers wont be able to see it live t...

Werent great for user data when it came to privacy. it enabled developers to have more access to data. so this particular instance, when you talk about 50 million users. were scratching our heads. how did they obtain this? if i filled out this personality trait survey, it crawled my data. if were friends on facebook, it also took your data. those policies have changed but they were able to get an extraordinary amount of data. so that was strike one. strike two happened when what happened to this...

>> what kind of data are we talking about? >> it took music preferences, gender, your marital state us, your likes. people dont realize, you can tell so much about a person, about, depending on how many likes they have on facebook, what kind of content they like. you can build a psychological profile. you can tell how agreeable they are. are they neurotic? do they get angry easier? you can target them. it is not like cambridge analytica invented this. but they claimed to take advantage of a lot ...

That means to be investigated. >> bret: we have seen this in previous campaigns, we have the obama person out on twitter saying that they did it, too, facebook kind of said, go ahead. >> i think one of the big questions is how do members of congress view facebook now. do they look at them as a giant publisher, the biggest publisher on the planet that is completely unregulated and need some regulation? do they view them as a pipeline for russian propaganda? i mean, this is getting to the point wh...

Is because what youre saying is right. someone who uses -- i do facebook ads, so i do that micro targeting where im specifically for my show targeting a particular user to do that. the amount that youre able to target, i would just say -- >> do you access my facebook profile without my permission and target an ad towards me considering the fact that i liked, i dont know, something about bread making? >> if im targeting you -- for me, if youre talking about politics, issues in politics and it lea...

Michael issakof, questioning staffers about their digital operation to target voters in key swing states. he says prosecutors are looking into whether theres link to the work of russian trolls and bots that tried to influence last years election. he points out the son-in-law, jared kushner, managed the trump campaigns digital operation. after winning the election, kushner told forbes magazine, quote, i called somebody who works for one of the technology companies that i work with and i had them ...

>> pretty amaze go. he was intricately involved. they work together. kushner was involved in that meeting june 9th at trump tower. he had contact with wikileaks. he was on the e-mail chains with wikileaks that published all the stolen e-mails that were stolen from the democratic committee. he was also the person involved in the micro targeting of voters to try to suppress the hillary clinton voters during campaign. and the question is, whether or not that was done in coordination with the russia...

Michael flynn sort of acknowledged he didnt on deadly way file those pharaoh reports with justice department, and nothing that he was working as a foreign agent with turkey. could mueller have charged him with that? >> of course, he could have charged him. >> but he chose not to. >> of course. could have charged him with money laundering false statements. >> but this is what flynn acknowledged later filing the documents. so is that significant? >> its all significant. because there were a whole ...

They make billions peddling a destructive addiction. is this criticism hitting home? not yet really. the current stock price is at a record high. worth almost five times its debut price. the markets are not telling facebook to do anything different. even as i would argue three big criticisms are emerging across the spectrum. the first is that facebook doesnt just want to you connect. it wants to you crave those connections. it stokes just about anything that meets that profitable craving. as a p...