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>> even what he spoke about the rallies. to us it seems oh here he goes. this was driven by a team of a hundred people in a secret warehouse. >> and tweet the speeches and u.s. tv. instead of skaing i want to buy a hundred points in philadelphia. we know that people who watch ncis care about obamacare. lets run a commercial for that and found a way to microtarget television. >> amazing. you keep hearing there wasnt a lot of planning here but you are saying jared was at the center of it there was...