Microtrends Squared News Today

Do you like to go for walks? Long walks? Neil King Jr. went out his front door in Washington D.C., and walked all the way to New York City.

Dad: oh, hey guys! mom (on speakerphone): hi! son (on speakerphone): dad, i scored two goals today! dad: oh, thats great! vo: getting to a comfortable retirement doesnt have to be an uncomfortable thought. see how lincoln can help you retire on your terms at lincolnfinancial.com mark: mark penn, you have been around politics many decades. you lookok at microtrends. you do polls. you stand out as a centrist. you speak your mind in whats going none this country. im curious to know. give whats goin...

Ready to treat differently with a pill? otezla. show more of you. >> mark penn one of your areas of expertise is trend in america say 20 years ago to today youve written a book on it. microtrends squared. tell us, some of the significant changes and trends taking place in this country. well i go back to having adenici

Microtrends squared mark penn. mark, good to see you. thank you for being with us. >> good morning. ainsley: what does that tell you? more people associate with the president than they do the g.o.p.? >> it tells me that the president, who really wasnt a republican before he ran for president, has really taken over the republican party. he gets a 90% approval from republicans. and he is more powerful than any of the other leaders. so, for the republican leaders who opposed him for so long and for...

Jedediah: doj announcing investigate whether free speech. executives grilled over censorship on capitol hill. is it a good idea for government to take action regulating big tech companies? here to discuss is former senior advisor to hillary clinton and the author of microtrends squared mark penn. hey, mark, so glad to have you today. >> good morning. >> good morning. now, i am concerned about big government. im a libertarian conservative. are you a little bit worried if the government gets invol...

Washington and government? there is a real mistrust today. >> well, there is a mistrust but there is also you know, i made clear in microtrends squared that people have nichesd themselves into own little cacoons so they dont hear whats going on. one half will watch roseanne and the other half will watch something else. we are losing this kind of common framework as a country. ed: thats right. the author of microtrends squared mark penn. happy easter. abby: have you heard 15 minute rant slamming ...

So they could and would. >> absolutely. i point out that politics has changed because there are 90 million people who are couch potato voters who are eligible to vote and dont vote. a lot of money is spent going to the extremes than the swing veeters to get their slice of potato off the couch and i think thats facilitated by these kinds of social media that really can energize people, rightly or wrongly, but we need to get more people off the couch generally so that were pitching to swing voters...

If you want that, okay. but, what i say in the book is you have got to know this. and, driverless cars, i dont think, are coming for quite some time. someone just died yesterday. lets not -- lets understand the technology has limits. but this book is our technology. but its also about the social relationship changes that were seeing in society and its a lot of fun. brian: figure out where society is going when we take this in. microtrends squared is now out. mark penn is here to talk about it. t...

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