Sampling is in our DNA : How Advantage is helping Mid-Day Squares conquer Canada marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.
Tom Spier and Dayton Miller, managing partners of BFG Partners, a venture capital firm with investments in several high-profile and fast-growing brands, including Olipop and Graza, dive deep into investment strategy, their evaluation of fast-growing categories, how they assess gross margin in the near- and long-term lifecycle of a brand and what a polished pitch says about a founder.
Kyle Cooke, the reality TV star and founder & CEO of premium beverage alcohol and lifestyle brand Loverboy, speaks about how he has cultivated an authentic connection between the brand and its consumers, the reason that merchandise has become a key profit center, and why, despite having 470,000 followers on Instagram, he wants to “make a better effort” on social media.