Nectar Hard News Today

Kyle Cooke, the reality TV star and founder & CEO of premium beverage alcohol and lifestyle brand Loverboy, speaks about how he has cultivated an authentic connection between the brand and its consumers, the reason that merchandise has become a key profit center, and why, despite having 470,000 followers on Instagram, he wants to “make a better effort” on social media.

Be the first to try Nectar’s Asian hard seltzers when it launches in Honolulu. When? Tomorrow, Feb. 5, at noon. Where? Read on to find out.