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Ellie Doherty Joins DMF Lighting As Western Regional Sales Manager

Ellie Doherty Appointed Western Regional Sales Manager at DMF Lighting

HTSA Announces Winners of 2023 Vendor Awards

The annual HTSA Vendor Awards takes on a poignant note in 2023, tying together a message of unity and collaboration at the Fall Conference.

Ben Avmami Joins DMF Lighting As Regional Sales Manager

Light Can Help You Enlightens CEDIA Expo 2023 Attendees

Exhibiting at CEDIA Expo for the first time, leading lighting design firm Light Can Help You shares services and presents education with DMF.

DMF Lighting: Offering CI Channel Cutting-Edge Fixtures Innovation

Modular lighting fixtures from DMF Lighting address aesthetics, design flexibility, installation versatility and new options for dealers.

DMF Launches Small-Aperture 2-Inch iX Series Lighting Fixtures

DMF Lighting unveils iX Series small aperture fixtures with ease of serviceability and powerful lumen output.

5 Lighting Training Courses to Take at CEDIA Expo

Lighting courses will broadly cover control options, human-centric lighting, sales techniques, LED technology and lighting design.

Working with Key Stakeholders for Success in Lighting Fixtures

DMF Lighting says starting with retrofit projects enables dealers to hone their lighting fixture business model.

11 Steps to Get Started (and Be Successful) in Selling Lighting Fixtures

Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.