Being seen as a trusted voice of authority can have a major impact in not only shaping and influencing your business, but potentially an entire industry sector.
While attending a panel talk is a great way to stay up to date on trends, serving as a panelist can be just as, if not more, beneficial to an agency pro’s career.
Smart agencies constantly experiment with their own marketing strategies to establish a deep bench of competent players and make the most of in-house expertise.
Making conventional hard sales skills the top hiring criteria can lead to overlooking outside-the-box candidates with certain traits that may help convert prospects.