Milind Pingle News Today

With elections up and running in India, industry watchers set out how a new Modi government could support the food sector.

Advertising and consumer promotion expenditure is expected to surge a record 20-25% year-on-year in the second half of 2023, spurred by factors such as the Cricket World Cup, a rainy summer that has led companies to postpone ad spends, and the festive season, said executives.

Advertising and consumer promotion spending is anticipated to increase by 20-25% YoY during H2 2023, driven by the Cricket World Cup, a rainy summer causing companies to delay ad spending and the festive season, according to executives. E-commerce, FMCG, apparel, fintech, banking, hospitality, retail and the automotive industry are expected to lead the advertisement campaigns.

Best Media Info: The campaign depicts a feeling of euphoria, by having the consumer traverse through places with a mere spoonful of the ice cream| Ad Craft News

While summer heat causes discomfort and exhaustion with some respite from fans, coolers, or tree shades, yet it is the season which brings the best of everything right from berries to mangoes to coconuts to the best of vacation trips creating unforge

Best Media Info: The Womb decided to singularly own ‘heart health’ as the core benefit proposition in this new campaign for Sunny Soyafit Oil| Ad Craft News

US-based Beyond Meat has partnered with Allana Group’s consumer products vertical to sell its mock meat products in India.

Consumer centricity is a way of life at Allana Consumer Products: Milind Pingle