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Diaper brand Millie Moon launches exclusively at Target

Dive Brief: Target is bolstering its offerings in the baby category. This week Millie Moon, which pitches itself as a luxury collection of diapers and wipes at everyday prices, announced plans to launch exclusively in the aisles of over 1,700 Target locations. The brands products are also available on Target.com. Millie Moon plans to give back a portion of all proceeds to early literacy nonprofit Reach Out and Read, the company said in a press release on Monday. The brand cited company researc...
United States Jamelia Watson Dive Brief Millie Moon Target Clean North America

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