Following ad business overhaul, Snap will ramp up investments in AI and machine learning
The social media giant aims to use the tech to build more engaging user experiences and more personalized ad models.
Source: thedrum.com
📰 Minda Smiley News
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Stay updated with breaking news from Minda Smiley. Real-time updates on events, politics, business and more.
Move over New York Times, now LinkedIn is adding brain-busting games
Watch out “Connections,” LinkedIn says it’s adding a variety of games aimed at making actual connections.
Source: cnn.com
The Adweek 50
Breaking News in Advertising, Media and Technology
Bruno Cardinali Minda Smiley Kelsey Sutton Patrick Kulp Jason Lynch International Agency Of The Year
Source: adweek.com
Independent Agencies
Independent Agencies 2 days ago They use technology like Virtual AOR and Team Design to blend their teams of specialists and studios with the clients’ in-house teams. January 28, 2021 Agencys co-founder said he hopes the move encourages others in the industry to give women a seat at the ownership table. January 11, 2021 According to a source with knowledge of her deleted tweets, Hilbert expressed her support for Trumps baseless claims of election fraud and viciously criticized Repu...
Source: adweek.com
Brand Purpose
Brand Purpose 23 hours ago A new Morning Consult/Adweek poll shows consumers are more likely to purchase from brands who take action. March 9, 2021 Under a $10 million grant, Lowes is awarding 100 grants to communities recovering from the economic devastation of the pandemic. March 5, 2021 Generation Good is a new spring campaign for its teen and adult product lines asking activists and creatives what theyre hopeful about.
Source: adweek.com
Fashion & Apparel
Fashion & Apparel 9 hours ago It’s not easy being green—or being mistaken for a shoe. But Kermit the Frog and tennis legend Stan Smith—who, yes, is also the namesake of an Adidas footwear line—both seem [...]
Source: adweek.com