InPublishing: GumGum furthers its investment in Japan
The latest publishing news, jobs, analysis, comment, interviews and in-depth features about UK newspaper, magazine and online publishers.
Source: inpublishing.co.uk
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Domino's Completes First Contextual and Attention Powered Campaign with GumGum and Playground xyz
Santa Monica, CA (PRWEB) May 24, 2023 -- In a global first, GumGum and Playground xyz have offered a joint solution that fuses contextual and attention-based
Source: prweb.com
GumGum Integrates Attention Measurement Into All Contextual
Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact...
Source: globenewswire.com
GumGum appoints Harmen Tjaarda as Managing Director for four European markets
The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a
United Kingdom City Of Harmen Tjaarda Cooper Loreal Peter Wallace Strategic Development Customer Success
Source: globalbankingandfinance.com
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Source: texasguardian.com
The Future of Digital Advertising Is About Context, Creative and Attention
It’s time to stop trying to figure out who consumers are, and instead shift to figuring out how to meet them in the moment. 49% of brand marketers look to contextual advertising to replace cookies.
Source: adweek.com
GumGum Introduces Mindset Matrix - A Framework For the
The Mindset Matrix outlines how advertisers can harness a consumer’s frame of mind through contextual, creative, and attention technology...
Source: globenewswire.com
CMO's top 8 martech stories for the week - 6 January 2022
All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel
Source: cmo.com.au
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Phil Schraeder Santa Monica Rob Hall First Ad Tech Companies To Offer Creative Gumgum One First Ad Tech Companies
Source: marketingdive.com
GumGum Acquires Attention Measurement And Optimization
Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform...
Phil Schraeder Rob Hall Mindset Matrix Attention Intelligence Platform Attention Time Global President
Source: globenewswire.com