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Caroline Attwood | unsplash
Googleâs announcement that it wouldn t support any form of third party ID will hopefully serve as a wake-up call for brands. It s time brands shift their thinking from how to replace third-party cookies with some other ID, to how to get what they want with something different â and potentially better.
First (and second) party data is more promising than ever. Through the lens of âa third party cookie replacement,â some have cited first party data as lacking scale. But brands have experienced a record acceleration of consumer digital behavior this past year, from streaming media to online grocery shopping. This acceleration has driven two trends: an increase in first-party data for personalized marketing and commerce, and a change in consumer perception of their digital experience. An incredible 84.8% of respondents to the CMO survey noted that their customers are open to new digital offerings.
women currently serving here, an essential seat of u.s. and south korean operations and a prime target. we expect that north korea is going to target any of our military bases that are here in the south. what kind of threat could north korea present to the base here? we worry about their short-range ballistic missiles here and we know that they have chemical weapons at their disposal. reporter: they stay ready to fend off a ground invasion from north korean special forces, and to take the fight north from the air. , obviously, having that air to surface capability, being able to take out the long range artillery that would be bombing seoul. this is the third tour for colonel s colonel shoemaker. it s different. we know north korea has advanced its nuclear and missile capabilities. have you changed the way you do things at all? it is a mindset shift of why it is so important and the seriousness with which all of the airmen and soldiers here at
ten years ago, we impounded $23 million from a chinese bank and for about two years, the north koreans were squirmingng under the pressure. what it requires is not necessarily focus on the means or tactics but a complete strategic mindset shift. we have tried to bring the north koreans to the negotiating table. president clinton s framework. and the six party talks. with the goal of getting them to accept denuclearization. we need a policy of active regime intolerance. use appropriate military pressure to make it clear there is no path forward for the kim regime and force them to come k forward. last 25 years of thinking we can negotiate away nuclear weapons is an abject failure. bret: the fact that you have kim jong-un who has launched more missiles than his d ther or grandfather combined and he s doing so increasingly with success. i mean, it seems like this has changed the dynamic, daniel. what do you see as a possible