China leads the world in technological innovation, one of the most vibrant sectors within the country s thriving economy. As a leader in the hospitality industry, Accor recognizes the transformative power that digital technology can deliver for its guests, employees, and hotel owners. In 2021, Accor launched the Digital Factory China – an extension of the Group’s global Digital & Business Factory based in Paris, with a mission to deliver leading-edge solutions specifically for Chinese consumers.