Misreporting Numbers News Today

>> what you call bots. so they gave them social media accounts. they even had them surf the web to draw in cookies so when they visited the fake websites it looked like you or me was visiting these things and they go to advertisers, hundreds of thousands of people have looked at your ad and now pay up based on this contract we have. >> complete fraud. >> yeah, but it was a peaceful internet, i have to say. >> heres the thing, thats one example of a very acute version. part of this, no one on the...

>> right. so its not just so that -- so, you know, a bunch of advertisers sued facebook this year because its been misreporting numbers for years now and its admitted that. >> flat out? >> yeah, just said we said there were more views on this than there were, there were fewer than there were. the thing that gets to me is even when the numbers are accurate, we dont have a good sense of what they mean. one example is, we now know that a bunch of russian trolls stole photographs from other peoples ...

Actually looking at what when. >> its not just that -- so, you know, a bunch of advertisers sued facebook this year because its been misreporting numbers for years now and its admitted that. >> flat out? >> yeah, just said we said there were more views on this than there were, fewer than there were. the thing that gets to me is even when the numbers are accurate we dont have a good sense of what they mean. one example is, we now know that a bunch of russian trolls stole photographs from other pe...

So, you know, a bunch of advertisers sued facebook this year because its been misreporting numbers for years now and its admitted that. >> flat out? >> yeah, just said we said there were more views on this than there were, there were fewer than there were. the thing that gets to me is even when the numbers are accurate, we dont have a good sense of what they mean. one example is, we now know that a bunch of russian trolls stole photographs from other peoples accounts on the internet and created ...

>> not humans they hired for $10 an hour, but computer programs. >> what you call bots. so they gave them social media accounts. they even had them surf the web to draw in cookies so when they visited the fake websites it looked like you or me was visiting these things and they go to advertisers, hundreds of thousands of people have looked at your ad and now pay up based on this contract we have. >> complete fraud. >> yeah, but it was a peaceful internet, i have to say. >> heres the thing, thats...