Mission Millets News Today

Companies had ventured into the market following the governments nudge on increasing millet consumption. Sales, however, have been sluggish due to the consumer perception that these products are not tasty and are priced high, apart from the difficulty in adding millets as ingredients in existing items - as it changes flavour - and low shelf life.

The market size of the FMCG segment by 2030 is estimated at over `21 trillion. Experts indicate that consumption rises at a much faster pace when per capita incomes cross $4,000, as is expected in India by 2030. There is today an increasing consumer preference for trusted brands, convenience, offerings in health and wellness as well as premium products. In 2024, a rising Bharat with unbounded aspirations, the massification of digital access and democratisation of premiumisation will further broa...

Mission Millets is not just a campaign; it's a promise for a healthier India. Through this campaign, ITC aims to integrate the versatility of millet and the array of benefits it provides into our everyday lives.

The resurgence of millets is not a mere trend; it's a movement towards a healthier, more sustainable future. Whether you're a conscious eater, food enthusiast, or farmer, you can participate in this millet revolution.

India News: NEW DELHI: The world’s largest hotel chain — Marriott International — will serve at some of its properties globally millet-based dishes from the menu .

Millets are a diverse group of small-seeded grains, including sorghum, pearl millet, finger millet, foxtail millet, and others, which have been cultivated for thousands of years and play a vital role in the diets of many communities worldwide.

ITCs Sivakumar said: "Supporting the governments focus on mainstreaming millets, ITC has spearheaded a dedicated initiative called ITC Mission Millets which is powered by a 3-pillar strategy. This encompasses the development of a good-for-you foods portfolio backed by innovation, implementation of sustainable farming systems with the creation of a robust millets agri value chain with special thrust on enhancing value-addition and market linkages."

ITC, a diversified Indian conglomerate, has released its Sustainability and Integrated Report 2023 titled "Shaping the Future".In his message, ITC Chairman Sanjiv Puri reiterated the significant role businesses must play in shaping a ...

Apart from digitalising India’s agri sector for over two decades, with its E-choupals, ITC is also enabling farmers to maximise the market reach. It is

The Sir Vithaldas Thackersey (SVT) College of Home Science organised a mega event on the theme "Mission Millets: Mainstreaming Millets for a Smart, Sustainable Tomorrow,” on February 24.