Mix Modelling News Today

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series

Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape.

Having launched just last year, TikTok Shop has rapidly ascended the ranks in Vietnams e-commerce sector, dethroning Lazada from its position as the second-largest platform by revenue, according to the latest data from market analyst firm, Metric.

Dunlop Tyres entrepreneurship booster programme - Business in a Box - is raising the bar in the taxi tyre fitment space through a unique partnership with the Dolphin Coast Taxi Association...

Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketin

Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities. Media Mix Modelling (or MMM) was first developed back in the 1970s to measure the impact of offline media such as TV, radio and press advertising. A lot has changed since then, including a plethora of digital platforms and higher expectations from CMOs toward actionability and accountability from advertising strategies. MMM can solve that, but only for those who change the ...