Page 23 - Mo Role News Today

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Automotive marketplace promotes from within to replace former CMO

Few organisations are thinking as laterally as Konica Minolta, as this B2B marketer well knows.

10 of our chief marketing officer luminaries share the lessons in leadership they experienced for the first time in the thick of the pandemic

Damian Young to join snacks manufacturer in a newly created role from January

Rosemary Martin swiitches customer loyalty program management for a newly created leadership position at the sports clothing and goods retailer

Imagine if the Bee Gees, the Beatles or Sir Elton John had KPIs and were told they needed to work toward a Return on Investment (ROI). Would that have created the same epic outcome with epochal music, legacies built and massive wealth?

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

We ask marketing leaders across industries from retail to manufacturing, B2B and tech: What will do and not do in 2022?