Page 25 - Mo Role News Today

Holiday park operator goes on recruitment spree for a trio of new executives including a chief marketing officer

We find out how Stockland's Sharmila Tsourdalakis brings together wide-ranging functional expertise together in the name of the customer

Expedition company looks to capitalise on global desires for travel in 2022

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Over the past 10 years, gifting has grown to be a popular social media and influencer marketing strategy. Brands will enter contra agreements with influential social media personalities, send samples to celebrities and sports stars and generously invite people with engaged followings to press trips and luxurious events.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

Some of the brightest brains in the marketing leadership business share how they've learned how to lift marketing effectiveness over the last year

CommSec GM business strategy and marketing to join the property marketplace as marketing chief

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

Former UM national growth lead joins Australian ready-made meal and snacks business as head of marketing